Free Tool
PPC Budget Calculator
Most budget conversations run forward: "what can I afford?" This one runs backward: how many jobs do you want, and what does the math say it takes to buy them? Click costs vary by market — the presets are editable.
Monthly ad budget (excl. management)
$3,750 – $8,750
- Leads needed
- 25
- Clicks needed
- 250
- Implied cost per lead
- $150 – $350
- Implied cost per job
- $375 – $875
If cost per job is under ~10–15% of your average job value, the math usually works. Full reasoning inPPC vs SEO for home servicesand how we run PPC.
Want these numbers pressure-tested?
Send us your trade and your market. We'll tell you what real CPCs look like there and whether the budget the calculator implies is realistic.