Subhash Makkena founded Techlancer, a custom business software development firm based in Naperville, Illinois. Since 2016 the company has built web applications, business process automation, and business intelligence systems on the Microsoft stack for clients in manufacturing, healthcare, automotive parts, and professional services.
That software background shapes how he approaches marketing. The guides published here treat SEO, AI search optimization, and lead generation as engineering problems: measure properly, fix the technical foundation first, and be honest about what a tactic costs before recommending it.
What he writes about
- Digital marketing for home-services businesses — roofing, HVAC, plumbing, and the other trades
- SEO and local search, including how AI assistants change the way customers find businesses
- Custom software decisions: when to rewrite, what it costs, and when off-the-shelf is the better answer
Every article under his byline is written from direct experience building and marketing software — no outsourced content, no filler.