Marketing run by engineers, not account managers

We are a small, US-based team in Naperville, Illinois. Since 2016 we have worked with home-services businesses — roofers, HVAC shops, plumbers, electricians, remodelers, landscapers — and we run their marketing the way engineers run systems: measure first, fix the root cause, then verify it actually moved.

Why we exist

Most home-services businesses do not have a marketing problem so much as a plumbing problem, in the other sense: leads come in and quietly leak out. A call gets missed on a roof. A form submission lands at 7pm and gets answered at 10am the next day, by which time the customer has already booked someone else. A happy customer would gladly leave five stars, but nobody ever asks.

We got into this work because we kept seeing the same thing: owners paying for traffic while the systems meant to catch that traffic were broken — and nobody at their agency could tell, because nobody there could open the hood.

How we are different

We are engineers who moved into marketing, not marketers who bought a reporting tool. In practice that means three things.

We fix what we find. Broken tracking, silent form failures, slow pages — these are engineering problems wearing a marketing costume. When we spot one, we fix it the same week rather than writing a ticket for your web guy.

We measure honestly. Every call and form is instrumented so you can see which pages and campaigns produce actual work. When a channel is not earning its budget, you will hear it from us first, along with where we would move the money.

We report in your language. Not impressions and click-through rates — calls, quote requests, and booked jobs. If a number does not connect to revenue, it does not belong in your monthly report.

What we do

Two ways to work with us:

  • The Growth Engine — the done-for-you option. We build the conversion website and wire up everything around it: missed-call text-back, one inbox for every conversation, an automated review funnel, local SEO, and follow-up automation. Then we run it. Month to month, from $497.
  • Individual services — SEO, AI search optimization, PPC, web design, and CRO, when you want a specific problem solved rather than the whole system.

Straight answers, always

We will tell you when something is not worth doing. If your current website is fine, we will say so instead of selling you a rebuild. If paid ads make more sense than SEO for your situation this year, we will say that too — even though the SEO retainer would be better for us.

That is the whole pitch: a team that can read the analytics and the code, telling you the truth about what it finds.

Frequently Asked Questions

Who is Techlancer?

A small digital marketing firm in Naperville, Illinois, working with home-services businesses since 2016. Founded by Subhash Makkena. Everyone who touches your account is on our US-based team — we do not hand work to a rotating cast of contractors.

What does 'run by engineers' actually mean?

It means the person who notices that your form is silently failing, your call tracking is double-counting, or your pages are slow enough to lose rankings is also the person who can fix it — that afternoon, without opening a ticket with another vendor. Most agencies cannot do that, because nobody on the account can read the code.

Do you only work with home-services businesses?

That is where we focus, and it is who the Growth Engine is built for. We do also run marketing for other local and B2B service businesses; the mechanics are the same even when the seasonality is not.

Do I have to be near Naperville?

No. We are based in Naperville, Illinois and work with businesses across the US. Local SEO is built market by market, wherever your service area actually is.

Am I locked into a contract?

No. Everything we offer is month to month. We would rather earn the next month than trap you in the last one.

Want to see what we would do for you?

Book a free strategy call. We will look at how customers find you today, tell you where the leads are leaking out, and give you a plan — whether or not you hire us.

Book a Call
Call (657) 288-2888