Digital Marketing for Home Services

More Calls. More Booked Jobs.

A US-based team of engineers running marketing for home-services businesses: the website, the search rankings, the ads, and the follow-up that makes sure no lead goes cold. Measured in calls and booked jobs — never in impressions.

Since 2016building for service businesses
Naperville, ILUS-based team
Home servicesthe trades are all we market for
48-hourresponse to every inquiry
Our Company

Marketing run by engineers, not account managers

The Techlancer team collaborating on a client project

Most agencies hand your account to someone who can run a dashboard but can't open the code. We are engineers who moved into marketing, so when your site is slow, your tracking is broken, or your forms quietly fail, the person who spots it is the person who fixes it — that afternoon, not next sprint.

That shows up in how we work: measure first, fix the root cause, then verify it actually moved. We instrument every call and form so you can see which pages and campaigns produce real work — and we report in booked jobs, not impressions. For roofers, HVAC, plumbers, and the rest of the trades, that is the only number that pays the bills.

What We Do

We fill your pipeline — and prove it.

Search, ads, and a website that converts, run by people who read the analytics and the code. Every campaign is measured the way an engineer would measure it: in calls booked, not impressions served.

SEO Services

Technical health, content, and links — run like an engineering project

AI Search Optimization

Be the business ChatGPT, Claude, and Google AI actually name

PPC Management

Google and Local Services Ads judged on cost per booked job

Web Design

Fast, conversion-ready sites that pass Core Web Vitals from day one

Prefer it all handled? TheGrowth Engine bundles the website, missed-call text-back, review funnel, local SEO, and follow-up automation into one done-for-you service — built and run by us, from $497/month.

Who We Serve

Built for the trades. Backed by engineering.

Marketing built for the businesses that keep homes running — and judged on the jobs it books.

All trades we serve

How We Do It

Three steps to a fuller pipeline

No long discovery phase, no retainer before you know what you're getting. We look, we tell you what we'd do, then we do it.

  1. 1

    Free strategy call

    Tell us how customers find you today and what you want more of. We look at your site, your Google presence, and where leads are leaking out — free, no obligation.

  2. 2

    A plan with real numbers

    You get a written plan: what we would fix first, what it should produce, and what it costs. Every assumption is on the page — no black-box promises.

  3. 3

    We build and run it

    We ship the site, set up the tracking, launch the campaigns, and report every month in the numbers that matter: calls, forms, and booked jobs.

See the full process →

Growth Engine

The whole system, done for you

Six pieces that work together to catch every lead your marketing earns — built, connected, and run by our team.

Conversion Website

A fast, mobile-first site built to turn visitors into calls and texts — not just to look pretty.

Missed-Call Text-Back

Miss a call on the job? The caller gets an instant text so the lead stays warm instead of calling a competitor.

All-In-One Inbox

Web chat, texts, missed-call replies, and follow-ups in one inbox that runs nights and weekends.

Review Engine

Automatically ask every happy customer for a Google review — and catch unhappy ones privately first.

Local SEO

Every site ships SEO-ready and built to rank for the towns you serve, so nearby customers call you first.

Follow-Up Automation

Automatic follow-ups and re-marketing that nurture every lead so none goes cold while you work.

How the Growth Engine works

Let's talk

Tell us how leads reach you today and what you want more of. We will show you what would actually move the needle - no obligation, no jargon.

Contact Us
Call (224) 488-2888